Wisconsin will soon be a winter wonderland, but that doesn’t mean you need to hibernate! Bundle up, head outdoors, and enjoy everything South Central Wisconsin has to offer this season. From snowy trails at Governor Dodge to brisk walks around the UW Arboretum, the right gear makes all the difference. At the Winter Wilderness Chic event, you can shop for outdoor clothing and accessories that will keep you comfortable in every climate.
This event features the outdoor brands you love plus new favorites to discover, all at a fraction of retail prices. Patagonia, Marmot, The North Face, Under Armour, Mountain Hardwear, Arc’teryx, Chacos, Athleta, and more are waiting to join you on your next adventure.
So whether you are snowshoeing in Dane County, skiing up north, or just shoveling the driveway in style, this event will help you gear up without breaking the bank. Every purchase also supports St. Vinny’s mission to help neighbors in need, making your shopping trip both practical and meaningful.