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Winter is coming in Wisconsin. So, get outside and get wild! Enjoy all that Wisconsin winters have to offer: snowshoeing, ice skating, hiking, snowmobiling, sledding, building a snowman. Our Wilderness Chic event has a vast selection of winter attire gear by the outdoor brands you love including but not limited to: Patagonia, Under Armour, North Face, Lululemon, Athleta, REI and Marmot! Arrive early to get the best views on clothing, backpacks, bags, hiking boots/shoes, outerwear accessories and then some.