Wilderness Chic

High-End Outdoor Gear Without the High-End Price

Happy trails ahead! Hitting the Ice Age Trail this summer? Plan to paddle around Lake Monona? Thinking about biking the Capital City Trail or camping at Governor Dodge State Park? No matter your adventure, the Wilderness Chic Event at St. Vinny’s Willy Street has the gear you need to explore South-Central Wisconsin this summer without breaking the bank. The Wilderness Chic event brings you top-tier outdoor brands at unbeatable thrift prices, so you can spend less on your gear and more time doing what you love.

Beginning Thursday, June 11th at St. Vinny’s Willy Street, you’ll find an exceptional selection of high-end outdoor and athletic gear for all ages and sizes. Look for gently used and like-new items from trusted names like Patagonia, The North Face, Lululemon, Arc’teryx, Merrell, Sorel, Keen, Timberland, Columbia, Smartwool and more. Whether you’re catching sunrise at Picnic Point or backpacking through Devil’s Lake this summer, you can do it in comfort, style, and savings.

• Hiking boots and trail shoes
• Jackets and raincoats
• Quick-dry shorts and pants
• Sports bras and leggings
• Outdoor dresses and skirts
• Button-downs and fleece pullovers
• Workout tops and tanks
• Backpacks and daypacks
• Bike bags
• Hats, beanies, and headbands
• Wool socks and compression socks
• Reusable water bottles
• Trekking poles and headlamps
• Yoga mats and small weights
• Sunglasses and hats
• Smart watches