Wilderness Chic

Wilderness Chic: High-End Outdoor Gear Without the High-End Price

Happy trails ahead! Hitting the Ice Age Trail this summer? Plan to paddle around Lake Mendota and Monona? Thinking about biking the Capital City Trail or camping at Governor Dodge State Park? No matter your adventure, the Wilderness Chic Event at St. Vinny’s Willy Street has the gear you need to explore South-Central Wisconsin this summer without breaking the bank. Our Wilderness Chic event brings you top-tier outdoor brands at unbeatable thrift prices, so you can spend less on your gear and more time doing what you love.

Beginning Thursday, June 12th at 10 am at St. Vinny’s Willy Street, you’ll find an exceptional selection of high-end outdoor and athletic gear for all ages and sizes. Look for gently used and like-new items from trusted names like Patagonia, The North Face, Lululemon, Arc’teryx, Merrell, Sorel and more. Whether you’re kayaking the Yahara River, catching sunrise at Picnic Point, or backpacking through Devil’s Lake, you can do it in comfort, style, and savings.

Here are the high-end outdoor brands you may see: